iOS7 – Why Jony Ive hates Skeuomorphic Interfaces

Flat Design – Surf Pop Style – Helvetica Ultraleicht – Shit Storm

Since a view months the internet’s going absolutely bananas trying to figure out whether it’s more fun to go pro or against Apple’s new iOS 7 design.

And YESS – I really have to admit, when i saw the style of iOS7 for the first time i also thought about „Whoaa – too much“, „Ouuch – these gradients do not work“, „Apple, what have you done?“ but after 30 minutes i finally began to understand what’s going on here..

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